Mini Case Study: DataXu

DataXu are a technology company that offers its clients a cloud based marketing software that leverages data, analytics and machine learning to maximise returns and solve the problems that marketers face.

DataXU contacted us at Vinyl Impression to ask for our help with branding their office space in London. Working closely with their creative team we created ready to print artwork files that could be used to produce the graphics they wanted for their workplace. The graphics we created included 2 sets of triangular illustration full room wall coverings, 2 types of pillar design, frosted window manifestations, cut cloud decals, text based wall stickers and a custom world map.

The triangular wall coverings were produced on laminated permanent self-adhesive vinyl that is perfectly suited for an office environment. This design was produced and sent in drops, like wallpaper, and installed on the wall with a 1cm overlap to create the finished look.

The blue pillar wraps were printed in one piece on permanent vinyl material, which was then wrapped a trimmed on site. The red pillars simply had the values of DataXu cut from white vinyl and adhered directly onto the surface.

The glass manifestation was produced using a self-adhesive frosted window vinyl. The window design contained block strips of frosting with the DataXu logo and tagline removed, which created a modern yet professional design finish.

In addition to these, the team at DataXu wanted to include small design elements from their brand, which included a cloud. In the same way as the red pillars, these designs were produced using white vinyl and installed on the wall and gave the space the perfect small finishing touches.

Finally, the cut text wall sticker and world map were produced on permanent vinyl, which was printed then loading onto specialist cutting equipment that traced the outline of the shapes. The world map had to be cut slightly differently with a white edge as the design was too complex for the machinery.

We really loved working with DataXu and we hope we get to work with them again soon.