Paris Olympics 2024: Event Branding for Team GB's Prep Camps

The Paris Olympics 2024 is an event that stirs pride and excitement across nations, with athletes from around the world converging to represent their countries. For Team GB, the journey to the Olympics began long before the competitions, with extensive preparation camps set up across France. These camps were more than training grounds. They were spaces where athletes could feel united, supported, and ready to give their all for Great Britain. 

What does it take to make athletes feel at home when they’re miles away, preparing to compete on the world’s biggest stage? For Team GB, heading into the Paris Olympics 2024, the answer was in the details. And that’s where Hyper Creative stepped in, transforming these facilities into branded environments that reflected the spirit of Team GB and the significance of the games.

Creating a Sense of Belonging for Team GB Across France

The Olympics aren’t just held in one city. While many events took place in Paris, Team GB athletes were scattered across France for different sporting events, from athletics in the capital to sailing in Marseille. This geographical spread could make it challenging for athletes to feel connected to their teammates and country. 

To combat this, we transformed these training facilities to exude a strong sense of belonging, making each space feel like an extension of Team GB. When athletes arrived, they weren’t greeted by empty, impersonal rooms. Instead, they entered spaces where every detail had been considered. From branded gym areas to welcoming decor in hotels, ensuring they felt the support of their team and their nation.

Why Event Branding Matters?

For Team GB, showing up at the Olympics is more than competing—it’s about representing their country on a global stage. When athletes arrive at their training camps, they should feel that connection, knowing their nation stands behind them. The branding we implemented not only helped athletes feel at home but also reinforced their identity as a united team.

The presence of Team GB’s visual elements throughout these spaces served as a constant reminder of their goal: achieving greatness together. This sense of unity and pride was essential, particularly as many athletes came from diverse backgrounds. And might not have met their teammates until this point. By surrounding them with these cohesive elements, we helped foster a sense of community and encouragement.

Key Event Branding Elements We Used

Our approach to branding Team GB’s preparation camps focused on versatility, functionality, and visual appeal. Here’s how we brought each space to life:

• Fabric Backdrops and Fabric Frames: These vibrant, reusable backdrops were installed throughout hotels and training camps, instantly adding color and team identity. 

Designed to be eco-friendly, we created around 40-50 fabric frames that can be used across future events, ensuring sustainability while enhancing the visual appeal of each space.

• Privacy with Frosted Films: For specific areas like ice bath recovery rooms, we installed frosted window films. These films added privacy for the athletes while maintaining a sleek, professional look. And also helping to create an exclusive, dedicated feel in shared spaces

• Versatile Dividers with ContraVision: ContraVision is a one-way window film that offers privacy while still allowing light and visibility in certain directions. We used it to create semi-private zones where athletes could gather. Giving them a sense of focus without feeling completely isolated.

• Directional Signage and 3D Logos: We crafted custom signage, including flags and hanging banners, to guide team members and visitors through camp facilities. 

Our 3D logos and gold motifs were a subtle yet impactful reminder of the ultimate goal—bringing home the gold.

Adding Comfort and Familiarity

Creating a supportive environment wasn’t just about visuals; it was about making the athletes feel at ease. We incorporated cozy elements that made each space feel like home:

• Decorative Touches: From printed cushions to custom beanbags, these small details added comfort and brand consistency throughout the camps. Hanging bunting, branded floor mats, and photo-ready 3D logos encouraged team bonding and provided a familiar, inviting atmosphere.

• Social Media Moments: We designed large, eye-catching logos and decor that served as perfect social media backdrops. Athletes could capture and share moments that celebrated their journey to the Olympics. Bringing fans along for the experience and strengthening the nation’s support.

Spaces for Reconnecting with Family

The “Nearest and Dearest” area was a special section where athletes could reunite with family after their events. The decor honored their achievements, creating a personal space for athletes to unwind and bond with loved ones. We included posters and graphics featuring encouraging messages to ensure these moments felt heartfelt and festive.

Sustainability with Reusable Materials

Our commitment to sustainable branding meant that much of what we created could be repurposed. Many items, from banners to fabric frames, were designed for multiple uses. Team GB can now reuse these materials for future events, reinforcing their brand continuity while reducing waste. 

This eco-conscious approach gave Team GB a way to maintain an impactful presence without compromising on environmental values.

Leaving a Lasting Impact Beyond the Games

Our work for Team GB’s Paris Olympics prep camps went beyond branded visuals. We crafted spaces that embodied team spirit, showing athletes they’re supported and making every area feel like home. With dedication to event branding, we transformed training sites into inspiring spaces filled with pride, encouragement, and unity.

Want to create an environment that truly reflects your brand’s mission? At Hyper Creative, we specialize in crafting spaces that leave an impact. From major events to everyday settings, we bring your vision to life with designs that resonate and connect. See how our Event Branding services can make your next project unforgettable.

Key Takeaways

• Building Unity Across Locations: Through cohesive branding, Hyper Creative transformed Team GB’s training facilities across France, creating a consistent and supportive environment. We designed each space to help athletes feel connected to their team, country, and shared purpose, even from afar.
• Emotional and Visual Impact: From custom decor to social media-friendly backdrops, Hyper Creative added meaningful touches that went beyond aesthetics. The crafted spaces gave athletes familiarity, encouragement, and pride, enriching their Olympic journey and strengthening their shared identity.
• Sustainable, Reusable Branding: Sustainability was central to the branding strategy, with reusable materials like fabric frames and backdrops designed for future events. This eco-friendly approach helped Team GB maintain brand continuity, reduce waste, and support their commitment to sustainability.